It's almost a cliché to state that the role of the CIO is changing but the reality is that now more than ever the role is in a state of flux. Increasingly function of the IT department is becoming inexorably linked with the demands of the LOB. As CIOs find their KPI's, challenges and even their reporting lines changing, the manner in which an enterprise's ICT roadmap is formulated is being drastically altered and the impact this will have on how vendors go to market is significant.

Directions 2011 will focus on the results of IDC's Asia Pacific C-Suite Barometer survey to help you address the changing landscape across the region. Topics will include considerations on issues such as:

• The latest trends in operational efficiency and optimization.
• The "Customer Centric" CIO: Adopting and adapting to the changing needs of both the internal and external customer.
• Aligning LOB priorities with IT realities: Enabling technological relevancy to the end user through real business process transformation.
• Purchasing drivers – moving beyond a 'cost first' model.

Directions 2011 Breakout Sessions will provide you with a broader and deeper dive into our research covered in these areas: 
Track 1 – Customer Centricity and Expansion
Track 2 – Business Process Transformation
Track 3 – Operational Efficiency and Productivity

Meet with the experts who provide valuable insight and analysis to top ICT vendors, technology buyers, and the financial community throughout the year. IDC and Insights analysts will be available at Directions 2011 for private one-to-one meetings to offer strategic advice on your most pressing business and technology issues.

If you have registered to attend Directions 2011 in Singapore, grab this valuable opportunity to meet with the analyst of your choice to discuss in greater details the direction and challenges of the technology industry that are of most interest to you. These meetings are available on a first-come, first-served basis and at the analyst's available time slot. Meetings can be arranged directly with your company's IDC Account Manager or Sheryl Fuertez at sfuertez@idc.com.

Speakers and analysts who are available to meet with you at the event are listed on the right side bar of this page. If the analyst you are interested to meet is not listed here, please contact Sheryl Fuertez to make a request.

Directions is attended by executives from ICT companies who are responsible for:

• Executive Management
• Marketing/Sales
• eBusiness/Internet/Intranet
• Product Management
• Distribution Channels
• Market Research
• Business Development
• Strategic Planning
• Information Technology Management
• Operations
• Competitive Analysis

This year's attendees will benefit from the following:

• Market intelligence and actionable guidance to help optimize growth opportunities
• Conversations with IDC and industry Insights analysts during one-to-one meetings, networking breaks and lunch
• Predictions surrounding the best-positioned vendors, products, technologies, and strategies
• Breakout sessions covering three major subject areas, allowing you to customize the day's agenda for your specific needs
• The opportunity to meet, network, learn and share with your industry colleagues and potential business partners
• Access to Directions presentations after the event via password-secured site on idc.com.sg