According to IDC Manufacturing Insights research, IT manufacturing spending as a percentage of revenue, which is a measure of IT productivity, improved from 3.2% in 2000 to 2.4% in 2009. The improvement is more than a matter of doing more with less. The availability of IT productivity enhancements such as virtualization, low cost sourcing of services, business intelligence, wired networking costs, and service-oriented architectures (SOA) all contributed to lowering IT costs while delivering better business solutions. This session looks at IT productivity platforms in the next decade – how will tools such as cloud, mobility and social media support profitable growth and put the IT organization at the center of key business initiatives?