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Cutting through the Mobility Hype - How to Create a Mobile Strategy for Your Business

Having a mobility strategy is now a critical requirement for many organisations but it's more than just email and internet access on a mobile device. To truly create a dynamic mobile enterprise, the strategy needs to encompass devices, platforms, networks, applications, social media/unified communications and security.  It's a confusing environment and organisations are looking for best-practice examples in areas such as mobile security, applications development and bring your own device (BYOD).

This IDC conference "Cutting Through the Mobility Hype" is designed to do just that - strip away the rhetoric and provide attendees with a clear understanding of the latest developments in mobility, the reality of NFC/Mobile payments and how to develop a comprehensive mobility strategy that best suits their business requirements.

The agenda has been created to provide a mix of IDC's analysis and views on where mobility will go in 2012 and beyond as well as practical case-study examples around mobile strategy and applications development. Attendees will also hear about the future of NFC and the latest developments in security and social business for mobile environments.

Cross-industry in focus, the conference is best suited to mid/senior level IT and line of business executives that need to understand how developments in mobility can drive the business to higher levels of success, including IT Management CxO’s, MDs, Directors, VPs and Senior Managers. Those responsible for mobile applications will also be interested in the material presented.

Session based on Next Generation Workspace research

2012 is the year of mobility in Australia and understanding the opportunities and challenges is a prerequisite for all CIOs and IT decision makers. The IDC Mobile Everything Conference 2012 will provide you with the most comprehensive research and case studies from Australian peers that have ventured down the mobile path to formulate a successful mobile enterprise and workspace strategy. 

Indeed, IDC research has shown mobility is at the top of the CIO and IT decision maker priority list in 2012, and is creating competitive advantage for early adopters. This conference will explain why enterprise mobility is more than just application requirements or hardware device strategies in the workspace, and why CIOs and IT decision makers must quickly form a holistic next generation workspace ecosystem roadmap.

Conference attendees will benefit from topic streams such as:

·         Device ecosystems

·         Mobile Device Management

·         Security

·         OS divergence

·         Mobile apps and use cases

·         Apps stores and delivery mechanisms

·         Client Virtualisation

·         Digitising and optimising business processes and workflows

·         Policy, governance, regulation and compliance

·         Consumerisation of IT

·         BYOD and CYOD

·         Cloud-based business models

·         Metrics and planning for success

·         Mobile printing and document strategies

Anywhere, anytime computing is a reality and one that all CIOs and IT decision makers must deal with today. The IDC Mobile Everything Conference 2012 will arm you with the research, reference cases and insights you need to be successful in the new mobile world of IT.

The IDC Enterprise Mobility Conference has gone mobile! The entire day’s proceedings can be found on your internet enabled device whether it be a Blackberry, iPhone, Android Mobile or Tablet, iPad, PC, MAC or any other internet enabled device before or during the conference. Please CLICK HERE for instructions.

* IDC reserve the right to refuse attendance to any person not fitting these job descriptions, or from a vendor organisation.

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