Without question, telcos around the globe are aggressively looking to capitalize on the massive wave of both enterprise and consumer adoption of cloud, video, mobility and social media tools that are no ubiquitous in the market. This opportunity begs the question: What is the role for telcos in this increasingly converging eICT (ecommerce/online, IT, communications and consumer) world? Was it a predestined inevitability that telcos would thrive in an eICT world given that many of these emerging technologies leverage their core network strengths and thus, giving them a distinct unique advantage over the competition?
Most importantly, how will the telco leverage this advantage to stay relevant, adapting to the new reality and competing in areas previously not addressed or that represent familiar ground? Despite their inherent advantage, building up a successful eICT practice requires a progressive evolution in the way telcos think and design their attack strategy, portfolio and roadmap, selling competencies, delivery capabilities, customer services and go-to-market partnership and channel strategy.
The future can belong to these telcos if they can successfully modernize their core strategies with conviction and build up an alliance and partnership ecosystem that allows them to be the eICT service provider of choice of organizations. Network ownerships give telcos a unique head start in the eICT world, what is needed now is both visionary leadership and resolve to execute well.
Key issues that will be discussed at this briefing include:
Plans of action for building up a distinctively successful and profitable eICT business
What are the right strategies to set the course for long term sustainable success in this industry?
Developing a partnership ecosystem that goes beyond traditional technology alliances
Identify, align and penetrate entities that have vertical expertise, deep business process understanding, sales reach into new accounts, ISV communities and even OTTP players that could deliver unique solutions jointly
Key critical success factors needed for telcos in the various target segments to harness the go-to-market channel and partner ecosystem to improve its market relevance and positioning in the new eICT world