IDC Asia/Pacific | International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy.

IDC Insights:

Industry Focus:

Energy

Financial

Government

Health

Manufacturing

Retail

IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.

Areas of expertise:

Smart Grid

Clean Energy

Smart Oil & Gas

IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

Areas of expertise:

Mobile Banking and Payment

Enterprise Risk Management

Cash Management & Liquidity

Buy Side Operations

IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

Areas of expertise:

Infrastructure Consolidation

Open Government

IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

Areas of expertise:

EMR and EHR for Providers

Connected Health

Healthcare Industry Reform

Life Sciences Value Chain

IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

Areas of expertise:

Supply Chain Modernization

Next Generation Product Lifecycle Management

Operational Technology

IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

Areas of expertise:

Retail PLM and Sourcing Optimization

Customer Experience (Retail Omnichannel)

Merchandising Strategies

IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

IDC's Asia/Pacific Events

Event Details

IDC's Asia/Pacific Insights Breakfast Briefing
Industry Solution Selling: A "Business First" Approach to Technology Sales
Briefings
April 20, 2012
Raffles Hotel Singapore, Casuarina Suite B, Level 3, Singapore

Introduction

A “Business First” Approach to Technology Sales is a briefing session tailor-made for the IT supplier sales executive or marketing professional. At this briefing, Cort Isernhagen, Vice President, IDC Insights – International, will share the results of the annual IDC Sales Effectiveness Study, which provides a vendor-by-vendor look at each sales team's effectiveness in industry solution sales. The session will discuss how the sales process is changing, and share first-hand insights from IT buyers across Asia on what they like and do not like about the sales teams of their technology suppliers.

At this session, you will find out the answers to questions such as:

What are the five things that CIOs wish their supplier sales teams would do?
What are the five things that CIOs dislike about their supplier sales teams?
Which technology suppliers are successful in creating “partner” relationships with their clients?
How can your sales and marketing team sell more effectively to non-IT executives?

If you are competing in any of the following technology markets, this is a must attend event for you!

Business Analytics
Cloud Services
CRM
ERP
IT Services
Networking
PCs and Laptops
Security
Servers
Storage
Telecom/Network Based Services

Explore This Event

Introduction Agenda Speakers Register