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    IDC's Asia/Pacific Events

    Event Details
    Asia/Pacific CMO Summit 2014
    Coming Together in a Connected Customer World
    Conference
    July 11, 2014
    Equarius Hotel, Resorts World Sentosa, Singapore
    Introduction
    Join the top marketing and IT leaders at the critical 2014 CMO Summit, July 11, in Singapore. This by invitation-only one day summit for business leaders is the only Asia conference that brings together two very important C-suite executive communities, CMO and CIO, to share experiences, best practices, learn and network. The coming together of CMO and CIO is timely in our super-charged and competitive region where marketing and IT are critical to the success of every business.

    Hear from leading marketing pioneers and their CIO partners who are blazing the trails with technologies, mobility at the core, social as one of the necessity customer experience channels and analytics as a competitive tool. Discover how they use advantage technologies can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply analytics to optimize your campaigns across channels and how to embrace the new mobile and social connected age to transform not only your thinking, but also your business. Mobile devices of our on-the-go world have transformed our existence. From the way marketers market to the way consumers relate to brands, nothing will ever be the same. Everything across the customer lifecycle—building brand awareness, the nature of engagement, creating purchase intent, and the final sale—has been disrupted by technology-enabled marketing. Singapore is the place to start transforming your own business with the 4 ICT pillars of mobility, social, cloud and big data/analytics.

    Position your company as a thought leader—do not miss this excellent opportunity to be part of a ground-breaking event in 2014!
    Explore This Event
    Introduction AgendaSpeakersEvent Proceedings
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