We’ve talked long and hard about the infrastructure around mobility - MDM, enterprise mobility management, security and infrastructure. As the market matures, its time to talk about moving the enterprise to where the customers live - taking mobility to the streets. Mobilising the organisation requires a strategy, a rethinking of processes and a transformation in the way people work, interact and collaborate to deliver value.
We have seen four key trends emerge that are forcing enterprises and vendors to adapt:
1.It’s all about the Applications: The top 5 enterprise mobility initiatives for 2015 all relate to the deployment of mobile applications to the user’s smartphone or tablet device. Enterprises have realized that to deliver true value from their mobility initiatives they must mobilize their internal operations and customer interactions.
2.Here come the Tablets: In a recent IDC Mobility survey of over 3,500 enterprises in Asia/Pacific, the #1 ranked mobility initiative is deploying iOS or Android tablets in the enterprise to mobilize the business process, with the #4 initiative being deploying Windows tablets for laptop replacement, as a supplementary device for mobile employees, or as a perk for senior management.
3.Security remains the top concern: During the early days of enterprise mobility (e.g. BYOD initiatives), it was fine to deploy a basic MDM solution to secure the device. But with more business critical and sensitive information residing on multiple devices, a more holistic approach to secure the data residing and transmitted to/from the device and securing the user’s authentication process is required.
4.Vendors beware: 2016 becomes the Year of the Switch: Over 50% of enterprises in Australia and Singapore – and 45% of those in New Zealand – are looking to switch mobility vendors in 2016. This will create a new wave of opportunities for mobile solution vendors as they vie to steal customers away from their existing solution providers.
Over the course of the conference, hear from those who have mobilised their processes as they describe the platforms, partners, applications and processes required to take the workplace to the customer.