Directions is IDC´s flagship event - a forum for business leaders in ICT space to interact with IDC´s though leaders on market trends, emerging technologies and events that would impact and shape their businesses for the next year. IDC India country manager will build in context for the the day´s conversation highlighting the key imperatives and business challenges for ICT leaders in the coming year.

The technology eco-system is going through a wrenching change. Entirely new computing paradigms such as Cloud base Services and new delivery platforms such as mobile devices are forcing companies to change like never before. An IDC framework to look at these trends will be presented followed by essential guidance for the future. 

Cloud is a solution that will revolutionize the way IT vendors deliver IT solutions and how companies consume IT. Companies in India are rapidly adopting cloud solutions so that they can benefit from it’s immense value, but many companies are not necessarily building a “roadmap” to the cloud journey. In this session IDC will share its key observations and pitfalls of the cloud adoption and provide guidance on how best to derive the most value from cloud journey.

In India, IDC witnesses a renewed focus on some key verticals across the broader ICT spectrum such as BFSI, Government, Manufacturing and Healthcare. Additionally growth agendas of most IT players revolve around geo-expansion strategies in the difficult tier II & tier III Indian market. This session would highlight the emerging trends in these markets and the strategies to win.