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IDC's Asia/Pacific Enterprise Cloud Conference 2012
The Ubiquitous Cloud Era Begins
Conference
October 04, 2012
Grand Copthorne Waterfront Hotel, Singapore, Singapore
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October 04, 2012 09:00am | Registration and Welcome Coffee & Tea | 09:30am | Welcome Address and Opening Remarks by IDC | 09:45am | Servicing the Cloud-based Enterprise: What does it take? After 5 years of cloud hype we have reached a point where real examples of the business benefits of the use of cloud, rather than using cloud services and technologies to replace ageing or costly on-premises infrastructure. In 2012, cloud services adoption is now being driven as much by business managers as it is by the CIO – with impacts and ramifications which can be understood and capitalized on by the agile CIO.
With experience from early cloud projects, the CIO is now able to tackle the new demands of cloud-savvy business managers: new business-supporting services, usually externally sourced, delivered within timeframes that would be beyond consideration before the cloud. The increasing proliferation of mobile devices means that these services can reach beyond what was the ´normal´ enterprise delivery chain - and this service delivery chain will likely be comprised of service elements from a number of providers which are not under the control of enterprise IT. This increasing pervasiveness of cloud-based services is the factor which is set to change the role of the CIO
In maintaining service levels in this extended delivery chain, the strength and suitability of every element is as important as the others. While the business focus is on the ´sizzle´ of the service, the CIO is challenged on many fronts: the data centre is just as vital as the very visible consumer services.
This keynote presentation, and the conference agenda, examines the different components of the cloud service delivery model – from selecting and sourcing the service to maximising the value of the data collected from customer usage patterns. To do this, an involvement with the entire cloud ecosystem becomes necessary. As well as the core skills of technology management, cloud sourcing needs extended sourcing management, rare service management skills and skills not currently found in the average IT organisation.  | Chris Morris Associate Vice President, Cloud Technologies and Services, IDC Asia/Pacific |
| 10:15am | SMAC and the Impact on Enterprise IT Operating Model of the Future IT consumerization, workforce mobility, social media & flexible computing are changing the relationship between enterprise IT, knowledge workers and end users dramatically. This dynamism of the IT environment brings out numerous opportunities along with certain challenges. For the chief information officer (CIO), IT consumerization and proliferation represents the confluence of a difficult set of unprecedented challenges and business strategy.
The session will talk about Enterprise IT Operating Model of the future, a rapidly emerging innovative approach around SMAC (Social, Mobility, Analytics / BigData & Cloud) and its Impact on Enterprise IT Operating Model. This represents the future ecosystem that today’s enterprises are facing and has a direct impact on the Application Landscape and Enterprise IT Platforms as well as their Operating Model and Manage the Service Lifecycle
 | Kalyan Kumar B Head, ISD, HCL Technologies |
| 10:45am | Coffee Break | 11:15am | Organization and Technology Change Ahead For The CIO Cloud computing has made available a big new range of business services, which are being marketed to the LOB managers. Their input to the purchase of a cloud service is not open to argument as they mostly control the budget. This means that the CIO is no longer buying a cloud service, but rather is sourcing a solution to a business requirement. For the CIO, this further evolution of the IT/LOB relationship will require changes to service selection, service management and budgeting. In parallel, most organizations must expect to support much larger user populations with huge growth from unmanaged consumers from outside the corporate firewall. In this presentation IDC will discuss how companies should prepare their organization for structural change, and leverage these new services and technologies in ways that connect them more directly to their customers while still managing IT within the IT governance framework.
 | Bob Hayward Chief Technology & Innovation Officer, CSC Australia & CSC Asia , CSC |  | Dwayn Lythgo General Manager for Cloud Computing & Software Services, CSC |  | Kevin Fell Global Solution Director , CSC |
| 11:45am | Case Study: Mission Critical Applications in the Cloud? Even as adoption of Cloud-based Software and Platform services keep accelerating, concerns and reservations remain about security, systems availability and performance guarantees. During this presentation we will look at a real-world case-study where a Mission Critical application was delivered as a Cloud service. While acknowledging certain trade-offs, we will specifically explore how the economy of scaling and consolidating in the Cloud can, under the right circumstances, actually result in high-end system qualities, and therefore stricter SLA´s, being significantly more affordable.  | Ben van der Merwe Executive Committee Member, IASA |
| 12:15pm | Cloud Computing Pre Event Survey Results  | Simon Piff Associate Vice President, Enterprise Infrastructure, IDC Asia/Pacific |
| 12:45pm | Panel Session - Managing The Unrecognisable: How Will The CIO Manage Suppliers When Many Are Unknown? By choosing a cloud delivered business service, the CIO must acknowledge that its service delivery chain is comprised of many elements, with most - if not all - being supplied by different vendors. The normal process that has been previously used for product selection will be of limited value now, so how should services now be selected? There are now different approaches emerging from which CIOs can choose: assess the service using the strength and structure of the supporting ecosystem as a proxy, or seek a service supplier which is prepared to act as cloud broker and the lead supplier in service delivery.
This presentation examines approaches which are now available to the enterprise, and for which services they are being applied.
 | Chris Morris Associate Vice President, Cloud Technologies and Services, IDC Asia/Pacific |
| 01:15pm | Networking Lunch | 02:30pm | End Of Conference |
* This Agenda is subject to change.
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Introduction
AgendaSponsors/PartnersSpeakersRegisterLocationsWho should attend?
| Celestine Tan Associate Director, AP Events Marketing Services Tel: +65 6829 7711 Fax: +65 6220 6116 Email: celestinetan@idc.com | Joyes Lim Manager, AP Events Marketing Services Tel: +65-6829-7750 Fax: +65-6220-6116 Email: joyeslim@idc.com | Bidisha Ghosal Conference Manager Tel: +65-6829-7513 Fax: +65-6220-6116 Email: bghosal@idc.com | Sulwyn Ngoh Senior Executive, AP Events Marketing Services Tel: +65-6829-7514 Fax: +65-6220-6116 Email: sngoh@idc.com | | Other regional contacts |
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