IDC Consulting and Custom Research provides information technology and communication vendors with customized solutions that lead them through their entire business and technology life cycle, from opportunity measurement to strategy development and ultimately, measurable results.
Leveraging research talents across 14 markets in the Asia/Pacific region IDC Consulting and Custom Research leverages IDC's trusted research and analysis to deliver fact-based, actionable advice on all phases of market strategy and tactics.
With an Asia/Pacific perspective, product and service market depth and breadth, and proven methodologies, we offer unmatched expertise and a superior knowledge of today's local and regional marketplace challenges.
IDC Consulting and Custom Research's framework, Definition, Analysis, Results, and Timeliness (DART) provides world-class deliverables to assist you in understanding your target markets and recommend alternative marketing and business plans and tactics.
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Working with IDC's Asia/Pacific experienced and dedicated analysts and leveraging IDC's reliable industry insight and proprietary tools and research (including end-user surveys and tracker studies), the Consulting and Custom Research team can help you with your needs in:
- Identify and assess emerging opportunities
- Evaluate, select and enter new markets
- Communicate businesses' value propositions
- Understand customers' and channels' requirements
- Understand the competitive situation and responding to its dynamics in the region, and locally
- Planning and executing marketing strategies
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Focusing on the three phases of Product Life-cycle Management - business planning, market strategy implementation and market management - the team delivers the following services:
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IT purchasing and decision-making methodologies:
Identification of evaluation criteria, decision-making methodologies and information source
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End-user company surveys:
Analysis of hardware, software, tools and services used (e.g., servers, storage, networking equipment, databases, O/S, front and back office applications, security software and appliances and software tools)
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End-user perception studies:
Attitudes toward vendor marketing strategies, opinions on products and services, adoption of products and services, opinions on vendor positioning
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End-user perception studies:
Studying the attitudes and opinions toward vendor marketing strategies, products and services, technology adoption and vendor positioning
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Market segmentation:
Study by geographic demand, end-user demand, buying behavior, vertical industry penetration
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Market sizing:
Measuring units shipped, number of vendors, installed base, number of end-user companies, supply-side revenues, end-user budgets and spending
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Competitive analysis:
Analysis of vendor strengths, competitor strategies, and competing technologies
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Competitor profiling:
Evaluation of channel and marketing strategies, analysis of geographical activity, revenue streams, product lines
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| CLIENTS' NEEDS |
IDC CONSULTING PROGRAM |
| Am I gaining or losing market share? |
Market Management |
| What do my existing and prospective customers think of me? |
Customer Satisfaction |
| Are the customers satisfied, loyal, and committed? |
Customer Retention |
| Does my channel structure position me well against competition? |
Partner Identification and Profiling |
| Do I have a clear view of my final-tier channel partners? |
Partner Satisfaction and Experience |
| Are my channel partners satisfied, loyal and committed? |
Partner Loyalty and Retention |
| How do I expand, formalize, and optimize my partnerships and alliances to best serve my customers' needs |
Channel Mapping |
| How do I optimize a mature product |
Product Optimization |
| What is my competition doing? |
Competitive Analysis |
